Questionnaire results

http://www.flipsnack.com/BE5A6FFEFB5/fupfg5f5

Feature article draft

This is a draft of my feature article, this layout is what I think would best suite my target audince. This layout may change when I'm in the process of producing the feature article but i will mainly stick to this layout.

Contents page layout

This image shows how I am expecting to layout the contents page of my magazine to best fit with the rest of my magazine content and the target audience.

Front cover draft

This is a draft of my front cover and shows the layout I am wanting to base my magazine cover on to suite the target audience. It shows the things that will feature on the cover such as the masthead, main image, barcode, cover lines and also the main cover line.

Advertisements mood board

This mood board shows the type of brands that would be willing to promote their company in my magazine due to my target audience. This would therefore create a larger audience if the advertisements intrest them as well as the content, the more well known the advertisements are the more likely the audience would trust the maagzine to include good quality content.
The mood board includes brands sucha s 'ticketmaster' because my target audience of teens are at the age of being interested in seeing bands/musicans play live so this advertisment would intrigue them to use the website when looking for gig tickets. I have also included the logo of 'greater anglia' because these gigs are often far from home so they are in need of travel to and from the place of the gig.
Other logos i have included are tv channels such as 'E4' and 'MTV' as well as 'ODEON' cinema to interest the audience with their viewing of films and TV programmes. My target audience are female as well as teenagers to show this i have included brands such as 'Barry M', 'Maybelline' and 'Topshop'. To show the music sign of the magazine i have used logos for companies such as 'itunes' and 'beats'.

Target audience mood board

This mood board shows the type of target audience I am hoping to make my magazine for, it shows what they may be interested in, the products they may use and the shops/places they may go. I have used lolgos such as twitter, facebook, apple, itunes and instagram as these are what the audience i am aiming to reach may be interested in, this knowledge can help me choose the correct content to add to my magazine to acheive the biggest audience as possible.
The guitar, records and itunes symbol represent the music side i am willing to add to my magazine as this would appeal to the teens which i am hoping to make the content for.

Font mood board

For this mood board I have choosen 8 fonts to represent my thoughts on the style of my magzine. For my front cover I prefer the upright neat take on the font compared to the italic messy style, this would attract a young femine audience striding to be and act grown up. It would also cause the magazine to look neat and clean making it look sophisticated.
I think the colour of this font should match with the colours on the rest of the page and with the main image on the front to compliment the rest of the cover and pull the page together. 
I think the font i would like on my main page would be 'Orator' or 'Verve' this is because i think they are clear and neat and would fit in spread across the top of the page as a title. The rest of the writing on the page should be in a simple font so it doesn't look to complicated and causes the audience to be unable to find something standing out on the page therefore catching their attention and making them want to read on.

Colour mood board

This mood board includes colour schemes i am thinking about using for my magazine, i have decided that i would not place more than 3 or 4 colours onto my cover as it would make it look to busy and cluttered. Therefore on my magazine cover i am going to pick at least 3 of these colours, I am aiming to match the colours so they aren't to contrasting, this will cause them to compliment each other causing the magazine to look co-ordinated meaning sophisticated and neat.
My target audience are teen girls, so i will use these colours to attract a younger female audience meaning the use of feminine colours such as orange, yellow and red.
The colours i least like for my magazine would be brown and green as i think they would make my magazine cover look dull unappealing which would not catch a teenage girls eye, therefore loosing a large part of its audience.

Colour mood board

This mood board includes colour schemes i am thinking about using for my magazine, i have decided that i would not place more than 3 or 4 colours onto my cover as it would make it look to busy and cluttered. Therefore on my magazine cover i am going to pick at least 3 of these colours, I am aiming to match the colours so they aren't to contrasting, this will cause them to compliment each other causing the magazine to look co-ordinated meaning sophisticated and neat.
My target audience are teen girls, so i will use these colours to attract a younger female audience meaning the use of feminine colours such as orange, yellow and red.
The colours i least like for my magazine would be brown and green as i think they would make my magazine cover look dull unappealing which would not catch a teenage girls eye, therefore loosing a large part of its audience.

Overview of magazine industry

Overview of magazine industry

More than 8000 titles published in Britain, they can be categorised:

1.       Consumer (general and specialist) these can be sold in newsagents and are also available online.

2.       Business/trade/professional- these are suitable for people at work.

3.       Customer magazines that organisations can give to their customers to advertise.

4.       Staff magazines to inform the workers about the company which they work for.

5.        Newspaper supplements- these come free when a daily or Sunday paper is purchased.

6.       Part works- issues build into an ‘encyclopaedia’ of a specific topic.

7.       Journal with aspects of education- for university students

Out of all these magazines Consumer magazines seem to make up the bulk for titles sales in newsagents. These can be general titles which aim to inform but mainly entertain (such as ‘Elle’, ‘Radio Times’). These types of magazines tend to include gossip and information into celebrities around the world, but can also be sophisticated including fashion and art attracting a female target audience. This bulk of magazines also contain consumer specialist titles which can be aimed and a certain sport/hobby (such as ‘Car’, ‘Total film’).

The biggest consumer magazine (in 2008 newsagents) is Bauer Publishing with 25% of the industry this is closely followed by IPC Media with 20% and although BBC had 7.8% of the industry they were bought out by Immediate Media in October 2011.

Currently in the UK there are 3,200 different consumer titles over the country this has increased from 1980 when there were only 1,383. Each year the magazine industry sells 1.4 billion copies of the product this has decreased greatly from 1970 when it was 2.1 billion but increased from 1992 when it was 1.2 billion. According to tests on average 85% of the population reads a magazine this proves it to be an industry that reaches all around the world and a large audience. In 2008 Advertisers spent £745 million on gaining space to advertise their product within a magazine annually.

Each year consumers spend £2 billion on keeping up to date with the latest addition of their favourite magazine, but some households may buy more than just one magazine throughout the year.  An average of 500 magazines get launched every year for the past decade these are made available to the public to begin with to test their success because only 3 in 10 make it past the first 4 years.

The top 5 Woman’s monthly magazines in 2013 are ‘Glamour’, ‘Cosmopolitan’, ‘yours’, ‘woman & home’ and ‘good housekeeping’. These are typically aimed at woman because they include fashion, gossip and ‘housekeeping’. Compared to the top 4 Men’s lifestyle magazines being ‘Men’s health’, ‘Nuts’, ‘FHM’ and ‘GQ’, these types of magazines do not include gossip as it’s not what they are typically interested in. ‘The top 5 children and teen magazines of 2013 are ‘Moshi Monsters’, ‘top of the pops’, ‘Cbeebies art’, ‘fun to learn- friends’ and ‘fun to learn – peppa pig’.

Publishers research

IPC Media

IPC Media is the leading consumer magazine and digital publisher in the UK. They have more than 60 ironic media brands including the magazine ‘Look’ and leading music magazine ‘NME’. IPC not on create content for printed additions but other forms such as mobile, online, tablets and even events. On average they reach out to 26 million adults who include two thirds of UK women and over 40% of UK men. They gain 25 million worldwide users every month on their selection of websites.

IPC Media work very closely with their clients, employees and business partners to create outstanding value with unique creativity. Our company is split into three divisions; IPC Connect, IPC Inspire and IPC Southbank. IPC Connect consists of Women’s famous weeklies including ‘Woman’ and ‘Chat’ also TV brands that include ‘TVtimes’ and ‘what’s on TV’. Their men’s portfolio, IPC Inspire includes leisure brands such as ‘Rugby world’ and ‘country life’ as well as lifestyle brands ‘mousebreaker’ and ‘NME’. Their IPC Southbank withholds their upmarket woman’s fashion and lifestyle brands such as ‘Woman&home’, ‘Essentials’ and home idea magazines such as ‘Ideal home’.

Linked to the publishing is IPC Advertising which allows companies to buy advertising space within a magazine best suiting the company’s type to reach the widest target audience which can also be across a wide variety of platforms. This section of the company is the UK’s leading distribution company.

Bauer

Bauer Media contains more than eighty media brands with a wide range of interest (heat, closer, kerrang and 4music). They aim to connect the public with quality and inviting content, It’s part of Europe’s largest privately owned publishing group, they offer over 300 magazines in 15 countries but also use other platforms such as TV and radio. The group employs 6,400 people to work closely with their business partners to create the best content. Their company launched back in 1953 with the start on the Angling Times soon followed by the release of Motor Cycle in 1956, both are still involved with this company.

The start of the company’s radio business was in 1990 with the launch of London station Kiss FM which then brought on many more radio releases by Bauer including Liverpool’s Radio City and Melody FM.

Condé Nast

Condé Nast generates on average around 164 million consumers with its twenty industry leading print and digital brands. The company launched Condé Nast in 2011 to make film, television and video programming. Condé Nast also owns Fairchild Fashion Media which consists of fashion journalism make including ‘Footwear news’, ‘WWD’ and many more. Condé Nast has 18 consumer magazines all reaching out to different target audiences, ranging from ‘Teen Vogue’ to ‘Brides’.

Condé Nast was established in 1909 when the company bought ‘Vogue’ a short while after in 1913 ‘Vanity Fair’ is launched. Magazines such as ‘Brides’ were acquired by the company in 1959. The company released their first digital edition of a magazine available as an app in 2010 for ‘GQ’ and ‘Wired’.

 

Q Magazine analysis

Q Magazine analysis

Q is a monthly rock and roll magazine which launched in 1986. Since then it has built a worldwide reputation for its quality of content aimed at fans, stars and the music industry. The magazine often includes album reviews, exclusives and many more all with a sense of humour to attract audiences to the magazine that shapes music all over the world.

Q is known for featuring the world’s biggest artists on its innovative front covers and feature articles. The often introduce new artists to the world and inform us of what’s coming up next. They also have created an online presence with their own website and their own interactive app within the app store which includes Q radio, live events, social media and the world famous Q awards.

Q is the UK’s most purchased magazine. It also includes impressive photography and in-depth reporting. It has grown to become trusted and important as well as persuasive within the world of music, a review in Q can make or break and bands career. They tend to have unmatched access to the biggest stars in rock and roll. Its audience is the youngest than any other music monthly magazine and not just 97% of its readers class it as a quality magazine but research also states that it rates higher than others with its quality of awards, photography, and interviews.

Each issue includes the interviews and information on the latest and biggest stars within the music industry. The circulation of this magazine is 58,980 (just from Jan-Jun ’13) and their readership is estimated as 377,000. The gender ratio is 31.7% female and 68.3% male and the highest age to read this magazine is 15-24.

Q is linked to big events such as Glastonbury as every year Q produces Glastonbury’s Official Souvenir Review live on the festival site. They also have created their own annual Q award ceremony which has the biggest stars attending each year. They have even go as far to create their own radio station and online app.

 

Vogue feature article

CANDICE_LAKE_VOGUE_AUSTRALIA_FEATURE_ARTICLE_2_MG_46051, a photo by lucy rix1 on Flickr.

nme feature article

article_nme_aug07_large, a photo by lucy rix1 on Flickr.

Contents page example

contents page example, a photo by lucy rix1 on Flickr.

Teen vogue contents page

teen vogue contents, a photo by lucy rix1 on Flickr.

FASHION Magazine Cover

FASHION-Magazine-Cover-2009-March-600x791, a photo by lucy rix1 on Flickr.

florence and the machine q magazine cover

florence-and-the-machine-q-magazine-copy, a photo by lucy rix1 on Flickr.

duffy spin magazine front cover

duffy_spin_magazine_cover, a photo by lucy rix1 on Flickr.